FROM CONCEPT TO CREATION ...

ABOUT MEDLEY CREATIVE
AKA Jamie Friedlein
I am a designer / consultant based in Sydney, Australia creating engaging interior retail experiences nationally and overseas for my clients.
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Striving to develop the ultimate brand experience by working with my clients in a collaborative way.
Exploring new ideas and experimenting with textures and materials that tell the brand story whilst maintaining focus on what is strategically and operationally grounded.
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From concept to creation, development and supporting implementation and designing the total interior experience.
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WHAT MAKES MEDLEY STAND APART FROM THE REST?
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I run a very efficient retail design business which provides the cost effectiveness you desire!
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Concept design, detailed design for manufacture/ design approvals, project management and site surveys are all part of the offerings that I undertake on your behalf.
Collaborating with designers from other market sectors provides you (the client) with a unique design approach leading to outstanding results.
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It also provides me (the designer) with new challenges to stay inspired and informed.
CONCEPT DESIGN
My design strategy is about finding the right balance between the brand image, the end user experience, the product attributes, the company objectives and return on investment ... all working together to create a point of difference and competitive edge.
With a background in product design and a high level of manufacturing knowledge - I can deliver designs that hit the creative mark whilst being practical to deliver on time and on budget.




ROLL OUT DESIGN
Communicating your brand consistently is key to your recognition and growth. My aim is to deliver a consistent design that is practical, operationally sound and cost effective.
My approach to the rollout process takes this into account while continuously testing, refining and communicating changes throughout this process.